RevenueMany report tables display a row for each possible combination of primary and secondary dimension values. Log in. What feature would be used to compare two date ranges in a report?, 2. mschaffner. Study with Quizlet and memorize flashcards containing terms like Which kinds of hits does Google Analytics track? Pageview Event All of the above Transaction, What feature collects company-specific data such as Member Status? Custom Filter Event Tracking Custom Dimension Custom Metric, In Multi-Channel Funnel reports, how are default. 1 / 107. Universal Analytics. BUS 421 CH 12 Quiz. Content Grouping A roll-up of content in the Behavior reports that groups several pages or screens together to better reflect the structure of your site or app. Improve your grades and reach your goals with flashcards, practice tests and expert-written solutions today. What is a marketing metric? A measuring system that quantifies a trend, dynamic, or characteristic. Live. calculated metric b. descriptive attribute or characteristics of an object that can be given different values. All of the above, To recognize users across. You must set up ecommerce events to populate ecommerce metrics. Study with Quizlet and memorize flashcards containing terms like What setting must be enabled to view data in Demographics and Interests Reports? Content Grouping Advertising features User permissions on the view In-Page Analytics, What report would best help identify potential browser issues with website traffic? The Active Users report The New vs Returning report The Browser & OS report The. Most often referencing the number of visits (sessions) to your site. How can you use Channels to determine which marketing efforts are the most successful?, Which Source and Medium combination is likely to have the highest conversion rate and the highest. The percentage of sessions in which a user exits from your homepage C. g. Metric. Create new events based on an audience rule being. Custom Dimension d. js JavaScript library. Culture. Now, you will have access to every metric and stat you could conceive of. Dimensions and Metrics in Google Analytics. There are seven primary audience metrics to which you should pay attention: Sessions, Users, Pageviews, Pages/Session, Average Session Duration, Bounce Rate, and % New Sessions. You can not use the same index for two or more metrics. What report indicates the pages of a website where users first arrived? The Measurement Protocol. Information that allows for consistent measurement of things that have been proven to matter for the assessment of performance and goals. The dates in your date range. However, it is wiser to apply new filters to test views. Study with Quizlet and memorize flashcards containing terms like Asssessment 1, If you install the same default tracking code on pages with different domains, Analytics will count these users and sessions separately. B) They are used to track the status of a marketing process. Event Hits pass four parameters of data in the URL. The secondary website actions users take that lead to main actions4. What is the "Bounce Rate" in Google Analytics? and more. Screenview Hit – Screenviews are similar to pageviews. T/F A competitive research scorecard ranks a business and their competitors on important metrics to uncover insights. Customer Filter. Create new events based on existing event parameters d. The total amount of revenue a business has made in a given. For your digital marketing efforts to succeed, you need. C) hey help bring meaning to data. Study with Quizlet and memorize flashcards containing terms like If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately (T/F), What does google analytics call a URL that passes data parameters for reporting? A tag A hit A dimension A metric, When does the Google analytics tracking code send a pageview hit. D) Metrics are quantifiable measures. Landing Pages report C. The component of the Google Analytics platform that manages which data is collected for your site, mobile app. Custom Filter B. , Which of these represents the hierarchy of accounts, properties and views in a Google Analytics account? , What is a "metric" in Google Analytics? and more. On the one hand, GA4 is a lot more accessible than Universal Analytics. For example, to identify the impact that users who searched the "books" category had on your business, go to Behavior > Site Search > Search Terms, select Site Search Category as the primary dimension and click the "books" category in the table. Create new audiences based on specific events that are triggered c. Transaction D. B. 1 meter. C) hey help bring meaning to data. Study with Quizlet and memorize flashcards containing terms like What is a "metric" in Google Analytics?, What report shows the percentage of traffic that previously visited a website?, What campaigns require manual tags on destination URLs for tracking? and more. g. In Multi-Channel Funnel reports, how are default conversions credited? Landing Pages Report. Study with Quizlet and memorize flashcards containing terms like When a new view is created, what data will be included?, google analytics hierarchy (top to bottom), how to locate analytics tracking code and more. About us. Study with Quizlet and memorize flashcards containing terms like Enabling auto-tagging does what?, Which of these is a scope for Custom Metrics?Importing Product Data into Analytics simplifies and reduces the amount of ecommerce data you need to send along with hits, like Pageviews and events. Business intelligence provides a better understanding of a company's operations and challenges via: 1. 0?, What are the six most frequently used digital marketing tools? and more. Study with Quizlet and memorize flashcards containing terms like Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands, or regions by combining data from multiple source properties?, How can Google Ads use audiences from Google Analytics when the two are linked?, One of. Study with Quizlet and memorize flashcards containing terms like which is false about marketing analytics metrics?, which is not necessarily a part of analyzing metrics?, which. The following are a few of the different types of hits that Google Analytics will track: Pageview Hit – This refers to every time a page is viewed, regardless of whether a visitor has been on that page previously. Buzzsomo, Prowly, Social Searcher. - Google Analytics and Google Analytics 360 (social media campaigns) - Adobe Analytics - Woopra (social media campaigns) - Kissmetrics. Both are populated automatically when you connect your website to Google Analytics. Study with Quizlet and memorize flashcards containing terms like Metric System, meter, centimeter and more. To see Custom Reports:. Test. Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page. A dimension that can help you analyze site performance. allow you to view and compare aggregated metrics by channel name, as well as individual traffic source, medium, or campaign name. In Google Analytics, what is a "metric. Runs one of the most popular blogs in the world on digital analytics. 3. Google Analytics (GA4) is really different. The Engagement overview report is a pre-made overview report that summarizes your engagement data. 4. 3. Social media traffic D. Study with Quizlet and memorize flashcards containing terms like A pageview hit will be sent by the tracking code to google analytics every time a user:, the following is required if you want to use multi-channel funnels:, which of the following would NOT be a valid metric-dimension combination and more. Terms in this set (20) What feature collects company-specific data such as Member Status? Custom Dimension. What is used to create Smart Goals? Machine-learning algorithms. A dimension that can help you analyze site performance. The active users. A Google Analytics report is made up of dimensions and metrics. Analyzing your Google and Facebook ad metrics is a good start. In Google Analytics, what is a "metric"? the # in the data set paired with a dimension. Pageview Transaction Event. Hourly, Day, Week, Month views in the time graph B. Social media impressions measure how many users were exposed to your content, and it’s a metric worth tracking. An engaged session is a session that lasted longer than 10 seconds, had a conversion event, or had at least 2 pageviews or screen views. Create new audiences based on predictive metrics b. News. 1. What does the "Users" metric measure? A. False. d) The numbers in a data set often paired with dimensions. Online point-of-sales systems. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and. Google Ads data appears as long as your Google Ads. Study with Quizlet and memorize flashcards containing terms like If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately. , What does Google Analytics call a URL that passes data parameters for reporting?, When does the Google Analytics tracking code send a. Do Not Sell My Personal Info. Google Analytics - 70 questions quiz for Professional Development. you can use these to categorize interactions in reports that are specific to your website. Dimension. Study with Quizlet and memorize flashcards containing terms like What feature collects company-specific data such as Member Status?, If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a Match Type of "Begins with", which of the following pages on will NOT count as a goal?, Which is not a. An attribute of a data set that can be organized for better analysis. But without context, numbers are just numbers. The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics Using the Measurement Protocol you can: A. Study with Quizlet and memorize flashcards containing terms like b. Traffic, specifically number of visits, is a fundamental. For example, if you select "City" as the primary dimension and "User. What are metrics vs dimensions metric: unit of information taht tells you how some aspect of your business performed during a specific timeframe (column header) dimension: criteria your metrics are being measured against (rows). Study with Quizlet and memorize flashcards containing terms like what feature would be used to compare two date ranges in a report?, What does the "users" metric measure?, what is the"bounce rate" in google analytics? and more. The percentage of total site exits D. Study with Quizlet and memorize flashcards containing terms like Digital Analytics is, Digital analytics is the analysis of qualitative and ___ data from your business and the competition to drive a ___ of the online experience that your____ and potential customers have which translates to your desired____, What is the first step of analytics planning?. Study with Quizlet and memorize flashcards containing terms like Metric System, meter, centimeter and more. Metrics are quantitative measurements related to one or more dimensions. It is based on events and parameters; basically, you track every interaction with an event and how you define the details is up to you. which of the following platforms is Google Analytics capable of tracking? check all that apply. What is a “metric” in Google Analytics? A segment of data separated out in a report for comparison; The dates in your date range; A dimension that can help you analyze site performance; The numbers in a data set often paired with dimensions . Event Tracking C. The following are a few of the different types of hits that Google Analytics will track: Pageview Hit – This refers to every time a page is viewed, regardless of whether a visitor has been on that page previously. Throughout most reports, metrics are the quantitative measurements of data and dimensions are the labels used to describe them or, in even easier. Google Analytics is a simple-to-use, mostly automated solution for the gathering and analysis of web traffic data. Online point-of-sales systems. Since it is the fourth version, it is called GA4. statistics. What is a "metric" in Google Analytics? a) A dimension that can help you analyze site performance. 4. The main website actions users take that accomplish stated business goals3. Study with Quizlet and memorize flashcards containing terms like What is a "metric" in Google Analytics?, What report shows the percentage of traffic that previously visited a website?, What campaigns require manual tags on destination URLs for tracking? and more. A metric within Google Analytics refers to the numbers in a data set often paired with dimensions. The remaining will act as supporting metrics. 1 / 40. 100 cm. Match. A metric is quantitative measure (numbers) What do you add to the header of all pages on a site to allow sharing of data with Google Analytics Universal tracking codeWhat feature can join offline business systems data with online data collected by Google Analytics? Data Import. The component of the Google Analytics platform that manages how your data is processed. 9. - Users who viewed a webpage, then watched a video. Content Grouping A roll-up of content in the Behavior reports that groups several pages or screens together to better reflect the structure of your site or app. However, whereas pageviews. They can provide information about the origin of website traffic, how website users navigate and interact throughout a website, what content and web pages they're most engaged with, and how they exit the site. 3) Optimize allocation of marketing budget. The data-driven attribution model distributes credit for a conversion based on data for each conversion event. You can access each metric by clicking the drop-down menu in the Audience “Overview” tab. Click the card to flip 👆. compare behavior metrics for groups of users like Converters vs non Converters, Analyze your users and/or their sessions according to single or multi-session conditions, & isolate and analyze specific conversion paths. The numbers in a data set often paired with dimensions. 0 and more. Do Not Sell My Personal Info. The Google Analytics service gives users a view into how their Website is performing in comparison to other Websites of similar size. Study with Quizlet and memorize flashcards containing terms like What feature collects company-specific data such as member status?, Which kinds of hits does google analytics track?, To recognize users across different devices, what. Event Tracking C. When selecting "Share Template Link" in the dashboard, what will be shared? Dashboard only. Study with Quizlet and memorize flashcards containing terms like What feature collects company-specific data such as Member Status? Custom Filter Event Tracking Custom Dimension Custom Metric, Which kinds of hits does Google Analytics track? Pageview Event All of the above Transaction, To recognize users across different devices, what. The Analytics tracking code can collect which of the following? Language the browser is set toType of browserDevice and operating system. The Evolution Of Search & SERPs 2024. , A sample metric. Study with Quizlet and memorize flashcards containing terms like What would you use to compare two date ranges in a report?, What does the "Users" metric measure?, In Google Analytics, what is the "Bounce Rate"? and more. imports data from other sources you’ve defined, like Google AdWords or. Measure your customer-centric. What does the "Users" metric measure? A. Study with Quizlet and memorize flashcards containing terms like 1. A metric that companies use to measure the willingness of customers to recommend a company products or services to others Buyers journey & Objective Awareness: Create Awareness Consideration: Generate Demand Decision: Drive Conversion Adoption: Delight Customers Advocacy: Inspire evangelismStudy with Quizlet and memorize flashcards containing terms like What feature would be used to compare two date ranges in a report?, What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics? and more. organizes hits into sessions. Now, click a Goal tab to see conversion information and the Ecommerce tab to see. A metric that companies use to measure the willingness of customers to recommend a company products or services to others Buyers journey & Objective Awareness: Create Awareness Consideration: Generate Demand Decision: Drive Conversion Adoption: Delight Customers Advocacy: Inspire evangelism Study with Quizlet and memorize flashcards containing terms like What feature would be used to compare two date ranges in a report?, What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics? and more. Study with Quizlet and memorize flashcards containing terms like compile, aggregate, configuration and more. g. True or false: only 15% of CMOs have been able to quantify the impact of social media. Illustrate this idea by a network with two sources and two sinks. Compare behavior metrics for groups of users like Converters vs non Converters. Study with Quizlet and memorize flashcards containing terms like Using tracking code, Google Analytics can report on data from which systems?, 1. Metrics in Analytics can be sums or ratios. This goal typically focuses on increasing revenue, profit margin, or volume (for example, units sold). A dimension that can help you analyze site performance. b) The dates in your date range. Video for Brand Basics. Similarly if there are several sinks. Study with Quizlet and memorize flashcards containing terms like 1. a. This metric measures the average time a user is engaged on a page. Find other quizzes for Education and more on Quizizz for free!. Send data to Google Analytics from any web-connected device B. Event Hits pass four parameters of data in the URL. Using the Measurement Protocol you can: A send data to Google Analytics from any web-connected device and B send data to Google Analytics from a kiosk or a point of sale system only. Cross-domain tracking, b. The number of visits and visitors to your website, reported as sessions and users. a standard of measurement. In reality, they represent two completely different concepts. Funnel Analysis. Google Analytics collects data from your websites and apps to create reports that provide insights into your business. Study with Quizlet and memorize flashcards containing terms like In the linear attribution model, For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?, which of the following would you use to show two date ranges on the same graph? and more. -Have a goal in mind. Real-time reports C. Study with Quizlet and memorize flashcards containing terms like What feature would be used to compare two date ranges in a report?, What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics? and more. 2. See this exam that covers GA4, the latest version of Google Analytics The Google Analytics Individual Qualification covers basic and advanced Universal Analytics concepts. True. Create new events based on existing event parameters d. When Google Analytics can't distinguish a new user. Google Analytics is one of many integrations found on this page. Choose "Greater precision" in the sampling pulldown menu. construction: sales revenue as a percentage of market sales revenue. That last line deserves a little more attention: triggering a single request to the Analytics server. Match. That’s equivalent to a 70% engagement rate, leaving you with a 30% bounce rate. Study with Quizlet and memorize flashcards containing terms like What Feature Collects Company-Specific Data Such As Member Status?, Which Kinds Of Hits Does Google Analytics Track?, To Recognize Users Across Different Devices, What Feature Must Be Enabled? and more. Google Analytics engagement rate is a powerful metric for measuring your. A roll-up of content in the Behavior reports that groups several pages or screens together to better reflect the structure of your site or app. User Experience. What is a metric in Google Analytics quizlet? In Google Analytics, what is a “metric”? The numbers in a data set often paired with dimensions. 1 / 107. BUS 421 CH 12 Quiz. When users are shown targeted ads to bring them back to a website and encourage a conversion 3. . Study with Quizlet and memorize flashcards containing terms like what is Bounce rate?, what is a secondary dimension?, how do you increase the amount of data in a sampled Google analytics report? and more. Modern Learning Lab. For meaningful analytics, segmentation is necessary, and I encourage you to view the following metrics by traffic source. Study with Quizlet and memorize flashcards containing terms like What scope applies to Custom Metrics?, What channel is not included in the default Channels report?, Google Analytics cannot collect data from which systems by default? and more. Fill in the blank: In data analytics, the data ecosystem refers to the various elements that interact with one another to produce, manage, store, _____, analyze, and share data. 2. Users / Visitors. -The numbers in a data set often paired with dimensions. Study with Quizlet and memorize flashcards containing terms like At what point are Google Analytics Cookies Read/Written, Which of the following could be a reason a vistor has deleted/blocked cookies, Why does Google Analytics write cookies to the browser of a website visitor. The total number of visits to your website B. -category. A dimension 4. You may assign multiple properties to each account, so you can collect data from different websites, mobile applications, or other digital assets associated with. - Add the Analytics tracking code to each page of your. Website referral traffic B. -The dates in your date range. The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. 1000 mm. 6 (9 reviews) Which is FALSE about marketing analytics metrics? A) It is easy to track the important metrics. Identify 5 to 10 Key Performance Indicators (KPIs) that are most critical to assessing your goal. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics and dimensions. Which Google Analytics visualization compares report data to the website average? Study with Quizlet and memorize flashcards containing terms like What feature would be used to compare two date ranges in a report?, What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics? and more. Sessions / Bounce rate. Real-time reports C. Inefficient business processes & hidden processes. Quizlet Plus for teachers. Study with Quizlet and memorize flashcards containing terms like What is "remarketing" in Google Analytics? 1. Repeated views of a single page are counted. Study with Quizlet and memorize flashcards containing terms like revenue, access the company annual report at library business databases, company website, access the company annual revenue estimate from DataAxle, estimate revenue from market share and unit cost and more. When a dashboard is shared with a user, that user can edit the dashboard configuration as they see it. Author of four best-selling books on digital analytics and conversion optimization. Add the Analytics tracking code to each page of your site. Verified answer. The marketing analytics process should serve as the performance interface to all other marketing processes. On-site analytics: refers to data collection on the current site. If not, just scroll until you find it. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. You may assign multiple properties to each account, so you can collect data from different websites, mobile applications, or other digital assets associated with. Flashcards; Test; Learn; Solutions; Q-Chat: AI Tutor; Spaced Repetition; Modern Learning Lab; Quizlet Plus;Percentage of overdue project tasks. By the quality of your audience we mean whether. Source / medium. Click on the “Admin” button and navigate to the view of choice. Careers. Without data, it is impossible to show what effect your SEO. Study with Quizlet and memorize flashcards containing terms like 1. Quizlet Plus for teachers. Metrics are quantitative measurements. Two Sides to Web Site Analysis: Marketing Optimization: 1) Conversion rate by marketing channel - paid search, display, retargeting, affiliate, email, social. Flashcards. Make engaging mobile messages. Study with Quizlet and memorize flashcards containing terms like Quantitative metrics are often grouped under the heading of sentiment analysis. It is like a parking space reserved for your custom metric. Study with Quizlet and memorize flashcards containing terms like Web Analytics 1. A metric within Google Analytics refers to the numbers in a data set often paired with dimensions. Each Google Analytics account has at least one "property. An attribute of a data set that can be organized for better analysis. 1 minute. d) The numbers in a data set often paired with dimensions. Create new events based on an audience rule being satisfied, 1. About Quizlet. Download the Analytics app. Test. The report can help you compare key engagement metrics over time,. True. Users. Study with Quizlet and memorize flashcards containing terms like Metrics cannot be paired with dimensions of the same scope? T/F?, Which of these criteria CANNOT be used to create a Custom Segment?, Which of these does Google Analytics use to distinguish new and returning users? and more. The main reason people use Google Analytics goals is that metrics aren't enough. The metric Pages/Session is the average number of pages. Date range comparison D. Populate your Instagram account with a bio, profile picture, and at least 5 images or videos. What feature would be used to compare two date ranges in a report? A. Quizlet for Schools; LanguagePhase 1: Identity Metrics. If A Destination Goal Is Created For A Newsletter Sign-Up And A User Completes The Newsletter Sign-Up Three Times In Three Separate Sessions, How Many Goal Conversions Will Google Analytics Count? 3. Study with Quizlet and memorize flashcards containing terms like You can use filters to limit or modify the data in a view. Resources. The component of the Google Analytics platform that manages how your data is processed. Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data? a. Which kinds of hits does Google Analytics track?. Data is a collection of facts. For cross-domain tracking, use the same UA number on each site. Event C. return on marketing investment is what type of marketing metric? strategic. The number of times unique users. Please save your changes before editing any questions. Google Analytics for Beginners Learn with flashcards, games, and more — for free. Study with Quizlet and memorize flashcards containing terms like When viewing the Mobile Overview report below and comparing "Made a Purchase" and "Didn't make a purchase" segments, which conclusion is recommended?, Which report, without additional configuration, shows e-commerce conversion rates for users on Tablets?, Which feature. The metric Sessions is the total. A. Impressions, Clicks, Conversions, Revenue, Cost, and CPA. Continue tracking KPIs and tie them to your. Study with Quizlet and memorize flashcards containing terms like If your goal was to connect individual customers' behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers? User-ID Device-ID Audience triggers Predictive. However, do not use the standard, single-site Google Analytics tracking code when tracking across domains. Want to know What is a Metric in Google Analytics Dimensions? Metrics and dimensions enable segmentation, organization, and analysis of traffic data. Google Analytics Individual Qualification Exam Questions. For example, if you select "City" as the primary dimension and "User type" as the secondary dimension, and data exists for New York, Lima, and Berlin, the table will have six rows: New York, new users; New York, returning users; Lima, new. Many report tables display a row for each possible combination of primary and secondary dimension values. Each step in the process is an event that can be analyzed as a conversion point:. What is a "metric" in Google Analytics?--A dimension that can help you analyze site performance--The dates in your date range--A segment of data separated out in a report for comparison. A dimension that can help you analyze site performance. Metrics are measurements that are used to analyse various aspects of a website. Send data to Google Analytics from a kiosk or a point of sale system C. Pageview B. Date range comparison D. Transaction Hit (also called ecommerce hit) can pass data to analytics about ecommerce purchases such as: -product purchases. 3. Flexibility refers to, Which is a social media information flow? and more. True or. Increase employee happiness: How happy and satisfied your employees are with their jobs. ClickMinded. Study with Quizlet and memorize flashcards containing terms like You can use filters to limit or modify data in a view, Which of these represents the hierarchy of accounts, properties and views in a Google Analytics account?, What is a metric in GA and more. Edit. Which of the following is a hit type tracked by. It replaces Average Time on Page as a metric in Google Analytics 4; Average Time on Page metrics recorded only time that a user spent on a page during a session, regardless of if the user engaged in any events (link clicks, scrolling, etc. Consultant to countless small and big businesses over the. The percentage of brand mentions or people talking about a company online compared to its competitors. you can use these to categorize interactions in reports that are specific to your website. Term. As of December 31, 2016, Big Horn Company had total assets of $100,000, total liabilities of$30,000, and common stock of $50,000. , English) Campaign / Campaign ID The name of a marketing campaign that led to a conversion (e. To calculate the new bounce rate, subtract your engagement rate from 100%: Bounce rate = 100% − engagement rate. For example, a dimension will let you know which country your visitor came from, but a metric will let you know how many. Click the. Which of the following statements best defines data? Organize. Study with Quizlet and memorize flashcards containing terms like What feature would be used to compare two date ranges in a report?, What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics? and more. Metrics & Dimensions I & II. What data does Google Analytics prohibit collecting? An attribute of a data set that can be organized for better analysis What is a "dimension" in Google Analytics?Study with Quizlet and memorize flashcards containing terms like What would you use to compare two date ranges in a report?, What does the "Users" metric measure?, In GA, what is the "Bounce Rate"? and more. What report indicates where users start or exit the conversion funnel? Goal Flow report. Flashcards. What are metrics vs dimensions metric: unit of information taht tells you how some aspect of your business performed during a specific timeframe (column header) dimension: criteria your metrics are being measured against (rows) ex: Sessions (metrics) by country (dimension) Study with Quizlet and memorize flashcards containing terms like What feature would be used to compare two date ranges in a report?, What does the "Users" metric measure?, What is the "Bounce Rate" in Google Analytics? and more. True or False, What does Google Analytics call a URL that passes parameters of useful information for reporting? A data stream A hit A. Which kinds of hits does Google Analytics track? Pageview, Event, Transaction. Test.